Logo
The logo for That Girl Career is fun, bright and abstract. Rather than a clean and symmetrical look like every other tech company, this logo was made to appeal to Millenial’s and Gen-Z target market.
Color Palette
The color palette is bold, bright and fun. The off-white color allows all of the other bright colors to stand out when laid on top.
The purple color is feminine without choosing an obvious pink color. The orange and lime green are bright but also warm and inviting.
The black allows for contrast with the typography.