GLO Science Brand Identity

Brand Strategy

Brand Identity Design

Package Design

At the intersection of science and soul, GLOScience revolutionizes at-home teeth whitening with its patented Guided Light Optics technology. Their sensitivity-free system empowers you to achieve a glowing smile that exudes confidence.

Brand challenges:

Targeting multiple markets

Targeting three diverse audiences—direct consumers, retail partners, and professionals—we unified the visual design to resonate powerfully with every segment.

Warm Glow with a Cool Palette

Merging a cool color palette with a subtle warm glow, we captured the essence of gentle luminosity, evoking both scientific precision and inviting energy.

Differentiating in Blue

Within the trusted blue spectrum, we crafted a distinctive look that set GLOScience apart while reinforcing its identity as a leader in innovation.

Innovative Packaging

We devised innovative packaging that not only captivates on the shelf but also powerfully communicates GLOScience’s advanced technology and superior quality.

To preserve brand heritage while injecting a modern edge, we kept the original wordmark—where the “g” echoes an 8 and “lo” follows—yet introduced a dynamic orb gradient treatment. This gradient evokes the vibrant, tech-forward spirit of GLOScience, hinting at the microscopic brilliance of teeth whitening in action. The result is a logo that seamlessly marries familiar branding with a fresh, innovative visual language that reflects both science and movement.