EyeSavvy Design Agency - Logo for Sonder Coffee Brand Identity

What is Sonder Coffee?

Sonder Coffee is an elevated coffee shop where customers can connect, share moments, create friendships and build a community. It is a safe space with good vibes that feels elevated beyond your typical coffee shop. 

EyeSavvy Design Agency - Coffee Cup Design and Notecard Design for Sonder Coffee. Each cup tells a story from submissions by the customers in the coffee shop.
EyeSavvy Design Agency - Moodboard for Sonder Coffee Brand Identity

“Sonder” is…

The realization that each random passerby is living a life as vivid and complex as your own, in which you might appear only once, as an extra sipping coffee in the background.

This idea lead to the design idea of customers connecting with others and writing a story (anonymously or not) to be featured on a cup, social media, or other materials. This builds an emotional connection with everyone in the community

EyeSavvy Design Agency - Color palette for Sonder Coffee Brand Identity

Color Palette

The color palette is soft, neutral, and approachable. It is inspired by a different types of coffee colors as well as a little bit of “life” using greens from plants.

EyeSavvy Design Agency - Stickers and other fun brand elements that can be used on social media and other swag for Sonder Coffee brand design.

Swag

These stickers and tape are fun elements that can be used as actual stickers or in other aspects of the brand identity like social media, sweatshirts, etc.

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