creative brief

The owner of this salon needed new branding for her shop in Buffalo, N.Y. From the second I met her, I knew working on this project would be pleasant and lively.

result

The idea for this branding is to mix something as old as hairdressing with something vibrant and fun like the owner for the salon.

EyeSavvy Design | Design Studio | The Color Studio Brand Design, Brand Identity, Hair Salon Branding, Graphic Design, Logo Design #branding #buildyourbrand #brandidentity #branddesign #marketing #brandingtips #artisticbranding

Logo Story

The logotype for the Color Studio also needed to have the mix of old and something new. After researching many typefaces from the 1800's, we landed on using Brothers which has an old-style letterpress look, with a new and modern vibe to it.

EyeSavvy Design | Design Studio | The Color Studio Brand Design, Brand Identity, Hair Salon Branding, Graphic Design, Logo Design #branding #buildyourbrand #brandidentity #branddesign #marketing #brandingtips #artisticbranding
EyeSavvy Design | Design Studio | The Color Studio Brand Design, Brand Identity, Hair Salon Branding, Graphic Design, Logo Design #branding #buildyourbrand #brandidentity #branddesign #marketing #brandingtips #artisticbranding

ADDing color

Color was the fun part! Taking old etching advertisements of an array of different and funky individuals, we colored their hair with bright and vibrant colors.

EyeSavvy Design | Design Studio | The Color Studio Brand Design, Brand Identity, Hair Salon Branding, Graphic Design, Logo Design #branding #buildyourbrand #brandidentity #branddesign #marketing #brandingtips #artisticbranding

The mural

The mural is an eye-catcher whenever someone drives by The Color Studio's establishment. This addition to the branding brought more attention to the salon and gave people and idea of how fun the salon is.

EyeSavvy Design | Design Studio | The Color Studio Brand Design, Brand Identity, Hair Salon Branding, Graphic Design, Logo Design #branding #buildyourbrand #brandidentity #branddesign #marketing #brandingtips #artisticbranding
EyeSavvy Design | Design Studio | The Color Studio Brand Design, Brand Identity, Hair Salon Branding, Graphic Design, Logo Design #branding #buildyourbrand #brandidentity #branddesign #marketing #brandingtips #artisticbranding
EyeSavvy Design | Design Studio | The Color Studio Brand Design, Brand Identity, Hair Salon Branding, Graphic Design, Logo Design #branding #buildyourbrand #brandidentity #branddesign #marketing #brandingtips #artisticbranding
EyeSavvy Design | Design Studio | The Color Studio Brand Design, Brand Identity, Hair Salon Branding, Graphic Design, Logo Design #branding #buildyourbrand #brandidentity #branddesign #marketing #brandingtips #artisticbranding