Steph+Elli is a clothing boutique that needed branding for their new store. The client wanted a clean organic look because all of the clothes they sell in store are made from cotton.
From the logo to the color palette, everything came together in a very elegant, clean and simplistic manner, allowing the style of clothes to really stand out in store.
For the logotype, we chose something nice and thin that would compliment the foliage that is illustrated below it. The font also has nice contrast with clean straight lines and then some simple rounded touches on the "s" and the dot on the "i".
Patterns are always so much fun. I wanted to give a wide variety of patterns they could use for various gift wrapping materials or other promotional materials they may need.