creative brief

Steph+Elli is a clothing boutique that needed branding for their new store. The client wanted a clean organic look because all of the clothes they sell in store are made from cotton.


From the logo to the color palette, everything came together in a very elegant, clean and simplistic manner, allowing the style of clothes to really stand out in store.

Logo Story

For the logotype, we chose something nice and thin that would compliment the foliage that is illustrated below it. The font also has nice contrast with clean straight lines and then some simple rounded touches on the "s" and the dot on the "i".


pattern design

Patterns are always so much fun. I wanted to give a wide variety of patterns they could use for various gift wrapping materials or other promotional materials they may need.

I contacted Kiki to design my store logo because I know she is a highly talented artist and graphic designer. She wanted a feel for my clothing boutique and what we were trying to convey before she began working on the logo, which really impressed me. She designed a unique, clean, and easy-to-read logo that is a good representation of our clothing boutique and we absolutely love it. She is a pleasure to work with and I would highly recommend her services.
— Co-Owner of Steph+Elli