creative brief

What if you could take a shot of alcohol without feeling so bad about it? Elixir Vitae are alcoholic tinctures that not only give you a buzz but add minerals and vitamins into your daily diet.

result

Going back to when people first started to make tinctures using alcohol and various herbs. This concept displays abstract plants from alchemist times mixed with some modern touches.

Elixir Vitae Branding & Concept | EyeSavvy Design | Kiki Bakowski | Brand Identity, Concept, Elixir of Life, Alchemy #Brandidentity #Concept #Packagedesign #Winebottles #ElixirOfLife #Branding #GraphicDesigner

Logo Story

Thinking about where this logo would live was crucial. The main platform is a physical product which is why the primary logo is shaped like a badge. Along with the primary logo, two secondary logos were created for other horizontal situations.

Elixir Vitae Branding & Concept | EyeSavvy Design | Kiki Bakowski | Brand Identity, Concept, Elixir of Life, Alchemy #Brandidentity #Concept #Packagedesign #Winebottles #ElixirOfLife #Branding #GraphicDesigner

Hand Drawn Elements

Graphite was the perfect texture to represent the feeling we wanted to convey with this brand. It has a homemade feel, as if the alchemist himself was sketching and writing notes all over his notebook working vigorously throughout the night.

Elixir Vitae Branding & Concept | EyeSavvy Design | Kiki Bakowski | Brand Identity, Concept, Elixir of Life, Alchemy #Brandidentity #Concept #Packagedesign #Winebottles #ElixirOfLife #Branding #GraphicDesigner
Elixir Vitae Branding & Concept | EyeSavvy Design | Kiki Bakowski | Brand Identity, Concept, Elixir of Life, Alchemy #Brandidentity #Concept #Packagedesign #Winebottles #ElixirOfLife #Branding #GraphicDesigner

Light up Box Display

This display is to display the different tinctures on shelf. The notecards above tell you exact what each tincture will do to promote your health.

Elixir Vitae Branding & Concept | EyeSavvy Design | Kiki Bakowski | Brand Identity, Concept, Elixir of Life, Alchemy #Brandidentity #Concept #Packagedesign #Winebottles #ElixirOfLife #Branding #GraphicDesigner
Elixir Vitae Branding & Concept | EyeSavvy Design | Kiki Bakowski | Brand Identity, Concept, Elixir of Life, Alchemy #Brandidentity #Concept #Packagedesign #Winebottles #ElixirOfLife #Branding #GraphicDesigner
Elixir Vitae Branding & Concept | EyeSavvy Design | Kiki Bakowski | Brand Identity, Concept, Elixir of Life, Alchemy #Brandidentity #Concept #Packagedesign #Winebottles #ElixirOfLife #Branding #GraphicDesigner

Wine

What is a spirits brand without some wine thrown into the mix?! These wine bottles have a unique shape and a handmade feel having the customer feel as if they just purchased wine from their 90-year old neighbor who's passion is making wine their whole lives. The customer can feel a connection to something ancient and special.

Elixir Vitae Branding & Concept | EyeSavvy Design | Kiki Bakowski | Brand Identity, Concept, Elixir of Life, Alchemy #Brandidentity #Concept #Packagedesign #Winebottles #ElixirOfLife #Branding #GraphicDesigner